Owner Verifier Issuer
What is Mobile Identity?
Mobile Identity is about making your identity the center of your identity.
What is Mobile Identity?
Mobile Identity is about making your identity the center of your identity.
What is Digital Identity?
The next evolution of your identity.
History of Identities
A chronology of identities over the ages with technology as the key driver.
Student Activity Participation Pilot
Marist College Technology Evaluation Case Study
What is the Branding Kit?
An introduction to the Branding Kit.
So, What's your Identity Story?
Issuer
Is this your story?
Institutions need to integrate identity solutions, governance and security challenges with multi-faceted cards that are used for payment, identity, participation and facility entrance activities.

Josh is the Director of Card Services at Utopia University. His staff manages the design, creation and disbursements of cards to 10,000 users annually which include faculty, students and staff. They average a 10% replacement rate per year for lost or stolen cards. Due to budget constraints Josh and his team have deployed a basic card design so that annual reordering avoids new design costs. His production costs equate to approximately $5 per card which includes the plastic card, printing, photo equipments, etc. While student tuitions cover initial card disbursements, replacement fees are $10/card.


Aside from the life-cycle management issues of the physical card, Josh and his staff need to coordinate and integrate their card with 3rd party payment and reward point processing services.


Josh recently conducted a campus wide survey that revealed students' preference for mobile card services over plastic solutions since students always have their mobile device on them.

Here's the solution!
IBM Mobile Identity offers card services the ability to meet the changing demands by providing flexible and agile design, branding and digitizing services while co-existing with 3rd party integration requirements.

The Utopia University Card Services department has adopted a new policy change that deploys unique design feature for each academic year. While these design changes offer improved security, they are embraced without added costs. Additionally, the availability of digital identities on demand improve responsiveness to student needs and reduce reliance and costs associated with office hours for manual printing services. The new and efficient Mobile Identity card business ecosystem that Josh's team has implemented is showcased and adopted by other academic institutions and integrated third party card services.

Onboarding Package
Owner
Is this your story?

Students have a high reliance on the student identification card used for many on and off campus wide services. These cards are more than their identity, they are the primary instrument for entrance, participation and purchasing of goods and services. A loss of a plastic student card limits and interrupts the student's campus capabilities. The loss of a card is a stressful experience that can be compounded by limited hours of operation for the Card Services department.

Kim is an freshman student who has recently arrived on campus for the chaotic week of orientation. She has misplaced her student identification card on Friday evening after the Card Services department had closed for the weekend. Aside from the challenges of being a new student on campus, Kim was overwhelmed by the impact this lack of a card had on her ability to procure food at the dining hall, enter her dorm and participate in orientation events.

Here's the solution!
IBM Mobile Identity provides a student with the conveniences of a single digital identity document on her mobile device for use on and off campus for payment, identification, participation and entrance activities.

Upon the loss of her phone, Kim is able to purge the device from her IBM Mobile Identity account and then provision her new replacement phone in minutes and continue on with her campus activities. Any changes the university makes to her card are quickly updated to her device without a hiccup.

Verifier
Is this your story?
Coordinators of student activities such as academic clubs need to allow participating students to swipe their identification cards so that the students can accumulate priority points for attending university activities. Today, the exiting of activities is delayed by a line of attendees having to manually enter their Student ID in to a priority points system.

Kevin is the President of the Debate Club and must obtain a Student Activity provisioned laptop every week prior to the Debate Clubs meeting. He makes this laptop available upon completion of the weekly meeting so that attendees can enter their Student IDs. He apologies for the need to sign out while trying to exit the room in a timely manner.

Here's the solution!
IBM Mobile Identity allows Verifiers to use Issuer generated QR code identity traits as a mechanism for participation at events that co-exists with pervasive digital QR code readers.

Kevin can use any mobile device with a QR code reader that captures and exports participant data (name, studentID) for downstream integration with 3rd party priority point systems. The Digital QR code Readers provides an optimal verification and flow of traffic upon completion of weekly Club events.

Issuer
Is this your story?
Board of Election organizations in every geographic region struggle with the balance between protecting an individual's right to vote and insuring the integrity of an election.

Dave is the Chairman of the Newberry County Board of Elections in South Carolina State. Dave and the members of the Board have worked tirelessly to make sure a broad range of identification documents are accepted (i.e.: drivers' license, passport, military and veterans' card).


Given the State's recent policy changes pertaining to voter identification requirements, a valid photo ID is now required to cast a vote in person. The Board wants to make a cost effective Voter ID card available from the Newberry County Board of Elections so that proactive and responsible individuals could easily obtain a valid identification document. Unfortunately, the life-cycle management costs for such a card exceeded the current budget limits.

Here's the solution!
IBM Mobile Identity offers issuers a cost effective digital identity solution that can coexist with legacy identification models.

In the spirit of protecting an individual's right to vote, Dave proposes the use of digital identification documents on mobile devices as a way for voters to gain access to an alternative form of a valid identification document. Given the pervasiveness of mobile devices across all income sectors within the county and the convenience of a mobile identity solution, Dave and the Newberry County Board of Elections feel they have done their due diligence to comply with budgetary requirements, the Voter Information Verification Act, election integrity and an individual's right to vote.

Onboarding Package
Owner
Is this your story?
Several US states have modified voter identification policies in accordance with the 2002 Federal Law known as the Help America Vote Act (HAVA). Voters need to be aware of their US state voter identification policies and take the necessary measures to comply in advance of election day.

Silvio is a local merchant in the Town of Chapin within Newberry County South Carolina. His home is in the rear of his store and he does not drive. As a proud and vocal member of the Democratic Party, he refuses to have his right to vote denied. However, he realizes that access to obtain a valid voter identification document is not easy for him.

Here's the solution!
IBM Mobile Identity offers ease of access to secure digital identification documents in a timely manner.

Silvio may live in a small rural town, but that does not mean that he lacks some of the modern conveniences of life such as a mobile device and broadband access. He embraces the new digital Voter ID offering from his local Board of Elections and likes the fact that his mobile identity also includes his party affiliation. Having his phone 'on-hand' all the time (and on election day), he is very confident that his right to vote will be preserved under the new voter identification policies.

Verifier
Is this your story?
Poll workers need to comply with new voter identification policies and perform photo ID verification.

Jerome is a veteran volunteer poll worker for Newberry County, South Carolina. He is well known in the community and has worked many local and national elections. Jerome is very concerned about the new photo ID verification requirements for the upcoming election cycle. He knows many residents by first name and is not happy that the burden of verification is being placed on him. He is not comfortable denying the casting of a vote to someone who he knows because they may not be in compliance with new policies.

Here's the solution!
Polling places can be equipped with verification software that ensures compliance with Federal and State voter identification laws.

Jerome is intrigued by the fact that the new polling place verification equipment will relieve him of the burden of verification. As a veteran volunteer poll worker, he supports measures to improve election integrity, but he would prefer that the burden of human verification not be on humans, especially poll workers like him who also value their relationships with friends and neighbors.

Issuer
Is this your story?
Customs and Immigration Agencies must insure that international travels comply with the many security and immigration control requirements.

Linda is a USA citizen that has decided to go on vacation to Bermuda, a British territory. This is her first trip abroad and she is daunted by the sluggish and costly process of obtaining an updated passport at her local Customs and Immigration agency.

Here's the solution!
Digital Identification Documents can be quickly and easily issued, updated and revoked for all stakeholders in an economically sustainable manner.

Linda currently holds a US passport and is traveling to Bermuda. The US Customs and Immigration Service offers current US passport holders to download an ePassport IBM Mobile Identity app if they can take a picture of their current passport, two other valid forms of identification and a current selfie picture. The app directs Linda to take a picture of the cover and information page of her passport, the front and back of her Georgia driver’s license, and a current utility bill. She then takes a picture of herself. A credit card payment is made via Apple Pay. The proofing and processing of the passport request takes 3 business days to verify the passport, driver’s license and ensure that the passport has not been reported as lost or stolen. Upon completion of the ePassport issuing process, Linda receives a push notification to update the ePassport IDs on her device.

Onboarding Package
Owner
Is this your story?
Travel documentation comes in many forms depending where a traveler is within the customs and immigration system.

Linda has just arrived in Bermuda and must go through immigration control. Aside from finding her luggage she must gather all the necessary documentation to proceed through customs in a timely manner. She struggles to gather her baggage claim tickets, her passport and a completed customs form.

Here's the solution!
IBM Mobile Identity offers international travelers the convenience of digital identification documents on their devices.

Upon reaching Bermuda Customs Control, Linda taps her iPhone on the NFC hot spot, and Bermuda immigration is immediately able to verify the authenticity of the passport with ePassbook IBM Mobile Identity. Linda’s personal information, including name, date of birth, and photo are immediately available to the customs officer, as is the completed customs form. After performing a visual verification of identity and asking the usual questions (Business? Pleasure? Where are you staying? For how long?), the system inspects the ePassbook passport “stamps” to see where Linda has travelled on this ePassport since there is an alert for persons who recently travelled to restricted countries. No suspicious travel was spotted, so Linda is given the green light to proceed to baggage claim and customs. A passport “stamp” is automatically added to her ePassport.

Verifier
Is this your story?
Local law enforcement needs to be able to verify international travelers.

Linda desires to go on a sight seeing tour of the home of Bermuda’s Governor, known as Bermuda House. Prior to entry for a tour, Linda is required to provide her passport as proof of identity. In the hassle of gathering her sun glasses, purse and camera when leaving the hotel room she forgot her passport at the hotel.

Here's the solution!
IBM Mobile Identity offers verifiers the ability to challenge international travelers using the convenience of digital identification documents on their devices.

Upon arrival at the gates of the tour of the home of Bermuda’s Governor, known as Bermuda House, the security guard requests identification from each tourist. Using ePassbook IBM Mobile Identity on her iPhone, Linda presents the security guard with the requested identity information: photo id, name, nationality, approximate age and date of entry to Bermuda. The security guard validates the identities on his iPad mini. No alerts have been issued against Linda, so she is allowed to proceed to the tour staging area.

Issuer
Is this your story?
Luxury cruise lines require different levels of identification and verification given the various roles and privileges associated with fleet, crew, hospitality and passenger related activities.

Destination Voyages is a leisure entertainment company that operates several destination cruise lines including Granite Cruises and Icelandic Cruises that each operate 3 ships in the North Atlantic. Destination Voyages has a significant cost for the issuing of identification cards to passengers per voyage and the various crew and hospitality employees whose voyage assignments span across the entire fleet.

Here's the solution!
Digital Identification Documents can be quickly and easily issued, updated and revoked for all stakeholders in a economically sustainable manner.

Captain Jones is scheduled to command the Maine and Rhode Island ships within the Granite Cruise Line for two weeklong voyages next month. IBM Mobile Identity enables Destination Voyages to issue identity and role updates to Captains on-demand. This cost effective flexibility comes into play when employee assignments change last minute, as is the case of Captain Jones, who has been reassigned to another ship for his second voyage of the month.

Onboarding Package
Owner
Is this your story?
Cruise ship passengers require multi-faceted identity cards that enable each guest address a wide range of ship related activities: payment, identification, participation and entrance.

Melanie needs to call Destination Voyages Customer Support because her multi-faceted identity card for her upcoming trip has yet to arrive by mail. She feels there was a processing error since her husband already received his card.

Here's the solution!
IBM Mobile Digital Identification Documents can be quickly and easily issued, updated and revoked for all stakeholders in a economically sustainable manner.

As instructed by Destination Voyages after final reservations were made, Melanie and her husband downloaded the IBM Mobile Identity application to their devices and obtained digital IDs prior to their trip. As part of the passenger boarding process, Melanie and her husband received push notifications to update their Destination Voyages IDs. To their surprise, their privileges were upgraded including their cabin assignment and a dinner at the Captain's table.

Verifier
Is this your story?
Luxury cruise lines require different levels of identification and verification given the differences between features on ships in the fleet and the roles and privileges associated with crew, hospitality staff and passengers aboard each ship.

Melanie and her husband receive great news during the boarding process that their trip privileges were upgraded. To celebrate, they went to the ship's bar to enjoy their free 'top shelf' bar privileges. Unfortunately, upon verification of the privileges, the bartender informed them that they need to report to Card Services to get their IDs updated. So much for a spontaneous and relaxing start to their vacation.

Here's the solution!
Digital Identification Documents can be quickly and easily issued, updated and revoked for all stakeholders in a economically sustainable manner.

As part of the passenger boarding process, Melanie and her husband received push notifications to update their passenger IDs. To their surprise, their privileges were upgraded including free 'top shelf' bar privileges. To kick off their vacation, they visited the closest bar where the the bartender used IBM Mobile Identity to quickly challenge and approve their first of many 'top shelf' beverages.

Issuer
Is this your story?
Public municipalities need to maintain a balanced budget for the life-cycle management of recreational privileges such as boating, fishing and hunting, while complying with changing policies and identity standards.

Brett is the CTO of the North Dakota Wildlife Agency. His department operates on a slim budget that is complimented by the revenue associated with new license sales. Any revenue associated with fines is redirected to another State Agency.


Prior to the eCommerce era, the Wildlife Agency made a deal with retail chains who operate throughout the State to sell licenses at checkout counters to compliment the sale of recreational equipment. In return, the Wildlife Agency forfeited 6% of the license fee to the retail store.


At the time this action was well received by consumers, merchants and the Wildlife Agency. However, the current economic situation presents new challenges given recent budget cuts, policy changes, and the rise in production costs due to compliance requirements for new license standards. The Wildlife Agency would like to leverage eCommerce and the pervasive mobile ecosystem to compliment their existing revenue channels to maintain a balanced budget.

Here's the solution!
IBM Mobile Identity offers issuing institutions a complimentary online sales channel to address consumer requirements like mobile convenience and on-demand license acquisition.

With IBM Mobile Identity, Brett is able to tap into the online market as an alternative. This new channel will focus on mobile convenience and on-demand purchases without disrupting existing point of sales offerings at retailers. Moreover, Brett can provide digital identity documents, in addition to existing licenses, as a mobile convenience for $5. Furthermore, the economics associated with the life-cycle management of these new digital identity documents are intriguing from a financial perspective.

Onboarding Package
Owner
Is this your story?
Recreational activities are meant to be relaxing, enjoyable and, when possible, spontaneous. As the free-time in our daily lives becomes more and more precious, it is imperative that we are able to maximize our recreational activity while remaining compliant with local laws.

Carl was recently on a business trip in his home state of North Dakota. After successfully addressing his business, he desired to extend his trip and visit the renowned Elk Ranch in the nearby town of Lemmon to do some pheasant hunting. Unfortunately, the pheasant privileges on his Hunting License had expired and it was too late in the day to procure new privileges, enjoy the hunt, and return home.

Here's the solution!
IBM Mobile Identity empowers consumers to procure and update licenses on-demand.

Carl's recent trip in his home state of North Dakota was a business success as well as a personal treat. Pheasant hunting at the renowned Elk Ranch in Lemmon, North Dakota is now an activity Carl can check off his bucket list thanks to the mobile convenience benefits of IBM Mobile Identity. Using his cell phone and an online service from the Wildlife Agency, Carl procured pheasant hunting privileges on his digital hunting license on his way to the ranch. In a single day, he was able to address business, enjoy recreation, and be home in time for date night with his wife.

Verifier
Is this your story?
Forrest Rangers must enforce recreational privileges in compliance with safety and environmental laws while keeping with the spirit of enabling the enjoyment of the great outdoors for all.

Ranger Joe is a 15 year veteran of the North Dakota Wildlife Agency and he is well respected amongst local pheasant hunters. It saddens him when he needs to cut short a hunting event and hand a fine to an individual that has expired privileges. Unfortunately, Joe can only verify a hunting license - he cannot print new licenses in the forest.

Here's the solution!
IBM Mobile Identity offers verifiers just-in-time verification even in the deep woods.

Ranger Joe stumbles upon a group of four hunters heading out for the first time this season. Using IBM Mobile Identity he issues challenges against their digital identity documents. He finds three of the four hunters to have expired privileges. Since they still have cell phone connectivity and they have yet to begin to hunt, Ranger Joe instructs them to procure license updates immediately and then he reissues the challenges to verify they are in compliance. The entire process takes only minutes. The hunters can go forward with their day of hunting with re-issued hunting privileges.

Issuer
Is this your story?
Institutions need to conform to industry and international standards so that their identification cards can be used in a wide range of identification challenges, such as those related to Prescription Drug Identification Laws.

Adam is the card designer for the Richmond County Licensing Center in Virginia. His office is responsible for issuing On-Premise Residence and Business Pistol Permits as well as Limited Carry and Full Carry Pistol Permits. Adam is fully aware of the rigors associated with the attainment of one of these permits, as well as, the compliance scrutiny his department must go through just to make a simple design change for their cards. Adam appreciates the fact that the cards his office issues are not just permits for gun related privileges, he knows these cards are also used in a wide range of proof of identification challenges for many cardholders.

Here's the solution!
IBM Mobile Identity offers a digital branding kit that can simplify the design and compliance of card element data. It also provides an added feature that is unmatched by current business processes, immediate revocation of an issuer's identities.

In accordance with ISO 18013, the Richmond County Licensing Center wants to make sure the digital design for their Pistol Permits is in compliance with international standards. Their minimal requirement is to associate the Cardholder Permit Number with ISO Card Element Data category 04d, which Adam can simply do when creating the permit in the Branding Kit. This will allow the digital identity document to be used in arbitrary identity verification checks such as those required by Prescription Drug Identification Laws.

Onboarding Package
Owner
Is this your story?
Individuals that need to fulfill prescriptions for controlled substances need to be prepared to satisfy proof of identification where multiple forms of address and photo-id are required. This can sometimes be a challenge when an individual has recently moved or made cosmetic changes that bring into question the integrity of one or more identification documents.

Roseanne received her original Virginia Drivers License seven years ago. She holds a Limited Carry Pistol Permit from Richmond County and has Club Warehouse Membership card in her purse. While her residential address is properly reflected by her Drivers License and Pistol Permit, the Pistol permit photo was taken during a "purple-dye" trend that she would prefer to forget. When she visits her local pharmacist she embarrassingly must use her Drivers License and Pistol Permits as the two forms of identification as is.

Here's the solution!
As the center of her digital identity, IBM Mobile Identity empowers cardholders to create identity profiles that can be used to satisfy frequent or common identity challenges. These identity profiles are comprised of identity traits from several different issuers to create custom yet secure digital identity documents.

Leveraging the flexibility of consumer privacy built into IBM Mobile Identity, Roseanne creates and uses her custom Pharmaceutical Profile. This profile includes two proofs of residential address from her Drivers License and Pistol Permit plus two forms of photo-id from her Drivers License and Club Warehouse Membership card. Whenever she is challenged by her Pharmacist she uses this profile, which is compliant with the requirements of local Prescription Drug Identification Laws, yet protective of her private and trendy past.

Verifier
Is this your story?
Pharmacists must comply with local laws for the disbursement of controlled substances. Often this implies that they must request two forms of address and photo identification and then record the documentation number for each identity instrument provided. This number is known as ISO Card Element Data category 04d.

Lisa is a Pharmacist at Drugs-r-Us. Local Prescription Drug Identification Laws require that Lisa documents for audit purposes the unique document number for each form of identification presented by a consumer.

Here's the solution!
Point of Sale terminals can be equipped with verification software that ensures compliance with Prescription Drug Identification Laws.

IBM Mobile Identity allows verifiers such as Lisa to perform identity challenges from a compliant Point-of-Sale terminal to consumer enabled devices. For identity traits used by a consumer the corresponding unique document number (ISO category 04d) is automatically included in the challenge response.

The Ecosystem
IBM Mobile Identity is a private and secure ecosystem of identity relationships that enables all involved to issue, manage, or verify your identities.
Freedom of Choice
Mobile identity introduces the ability to share identity traits from one or more digital identity documents (eg, medical and library card) to satisfy proof of identification requests.
Storage
As we transition from bulky wallets and purses to convenient and pervasive devices, we gain the flexibility to share and store identities across unlimited secure devices. IBM Mobile identity offers mobile convenience, security and storage.
Security and Privacy
Access
Verifiers do not require access to a central verification service. Device to device communication support eliminates the need for broadband connectivity.
Authentication
A person’s identity is determined before access is granted if anonymous people are not allowed. All recipients of a protocol request or response can ascertain its origin while an intruder should not be able to masquerade as someone else.
Authorization
People are allowed or denied access to the app or the app resources. Use of the IBM Mobile Identity applications is restricted to the participants who have established accounts with IBM.
Availability
Apps and services are ready when needed and perform acceptable. Push-notification technology is used to communicate the availability of new identity documents. Mobile applications are locked until identity documents are updated.
Confidentiality
Information is only available to the people intended to use or see it. IBM ensures issuers confidentiality through a secure web based account management portal. Issuers are responsible for the confidentiality of information pertinent to their relationships with Owner and Verifiers. IBM is simply a conduit for identity information.
Integrity
Information is changed only in appropriate ways by those authorized to change it. Issuers create or update identity information. IBM can only distribute encrypted data.
Non-repudiation
A person can not perform an action and then later deny performing the action. Nonrepudiation is not supported or necessary during the challenge process between Verifiers and Owners. IBM has the ability to prove when an Issuer has sent identity documents and when devices have requested identity documents.
Revocation
Issuers can easily and reliably can programmatically instruct IBM to invalidate and purge an identity from all registered devices of an Owner.